Hey, I'm Dave 👋
Your fractional product lead. From sketch to launch, I help non-technical founders bring their software ideas to life.
Dave Polykoff
I've spent 15 years sitting in the space most software projects fall apart in: the gap between what a founder envisions and what a development team actually builds.
It started at Brand.com, building client-facing portals and internal tools for a content agency.
From there I moved into a content marketplace startup, then into digital agencies, taking on product oversight for clients who needed someone to translate their vision into something a development team could actually execute.
The role was always the same: the person in the middle. Founders speak vision. Developers speak code. I speak both.
In 2021 I founded Zenpost, an AI-powered marketing platform I built solo in 8 months using AI-assisted development. It is the live proof of what I help clients build.
Today I work with agency owners and founders who need a partner who treats their product like it is their own.
Notable roles & companies
Principles that guide every engagement.
Ship before perfect.
The product that launches and learns beats the product still being refined in month eight.
Specific beats clever.
Vague briefs produce vague products. The most valuable work I do is forcing clarity before a line of code gets written.
Scope ends. Always.
Every feature request that feels small in the moment is a delayed shipment. Protecting the scope is protecting the client.
Focus on your gifts.
Managing a development team is not that. I take it off your plate so you can run your business.
Have a problem worth 30 minutes?
Book a free discovery call. We will figure out together if this is worth pursuing.