B2B SaaS · Series A
Repositioned Loft from horizontal SaaS to vertical leader
Loft had a great product and a fuzzy pitch. Two weeks of customer interviews, a new positioning frame, and a complete homepage rewrite — three enterprise deals closed inside the first month.
$1.2M ARR
Closed in 90 days
4 weeks
Engagement length
12
Customer calls
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Vexa·RevOps · Series A
Flipped Vexa's ICP after twelve customer conversations
Vexa was selling to mid-market ops teams. The customer interviews told a different story: their power users were all RevOps leaders at Series B startups. We rewrote the entire GTM around them.
3.4× lift
Pipeline qualified
Stack·Developer tools
Rewrote Stack's home and product pages end to end
Stack had outgrown their original launch copy. New positioning, new hero, new pricing narrative — shipped in four weeks against a freeze window with no design changes.
+41%
Homepage conversion
Resend·Developer infrastructure
Built the GTM playbook that took Resend from beta to 10k devs
Three-month fractional CMO engagement: hired the first two marketers, set up the launch motion, and wrote the playbook the team still runs today.
10,000+
Devs onboarded
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